What does ‘brand identity’ mean? What is the first thought that comes to your mind when thinking about this term? A vast majority assume that it relates to a logo or slogan. However, there is a need to develop a holistic approach to comprehensively understand brand identity. In simple words, brand identity encompasses elements such … Read more
When we think of global brands, names like Coca-Cola, Nike, or McDonald’s often come to mid. Adelaide may not yet boast brands that command such universal recognition, however there are few rising starts that are increasingly establishing their footprint in the global market. Here are the five Adelaide brands that are making their mark globally: … Read more
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